In recent years, ASCO and Cancer.Net have joined television-driven, sports-related cancer campaigns under the Society’s Champions Against Cancer initiative. Millions of viewers tuned in to these events—Frosted Pink with a Twist, Skate America, and Kaleidoscope—and while being wowed by athletic feats and all-star performances, they also learned about women’s cancers and valuable cancer information resources from Cancer.Net.

Following in the same vein, Champions Against Cancer has expanded to include two new collaborations. Most recently, ASCO and the Atlantic Coast Conference (ACC) joined forces to highlight cancer awareness at this season’s ACC Men’s Basketball Tournament, which took place last month in Greensboro, North Carolina. ASCO member William Blackstock, MD, of North Carolina’s Wake Forest University was at the tournament along with ACC Commissioner John Swofford to announce the launch of the new collaboration. Information was provided to ACC fans through a booth at FanFest, online at Cancer.Net and the official website of the ACC, and on-air during the game telecasts.

A second initiative called ON THE LINE also launched earlier this year. Created by Edge Health, ON THE LINE is an awareness campaign that strives to engage men through sports and educate them about prostate cancer. Through primary media vehicle ESPN, athletes, commentators, celebrities, and legendary sports coaches are encouraging a dialogue between men and their families, friends, and physicians about risk factors and treatment options for prostate cancer. ON THE LINE draws on the expertise of ASCO; a panel of ASCO prostate cancer experts provided the core clinical prostate cancer information, which serves as the basis for the campaign content and focuses on the following topics:

• Risk factors
• Testing/screening
• Diagnosis
• Staging
• Treatment
• Survivorship

Visit ontheline.com to learn more about this campaign, or check out www.Cancer.Net/Champions for more on ASCO’s Champions Against Cancer program and collaboration with the ACC. ■