It has been 5 years since ASCO has been part of a new
publication, the last being the Journal of Oncology
Practice (JOP). As the ASCO Board and leadership evaluated the
publication mix we recognized there was a gap that needed to be
filled. The Journal of Clinical Oncology (JCO), now 25
years old, is the field's flagship journal for presentation of
clinical oncology research. JOP is making great strides to become
the key journal for the complex issues involved in the actual
practice of oncology. ASCO News and Forum, soon to morph
into the ASCO Connection, speaks to our members about ASCO
programs and issues. Finally, we communicate to the membership
every other week though a comprehensive e-mail newsletter, the
ASCO Express, which summarizes timely issues and
announcements.
There was healthy debate and controversy surrounding the
creation of each of these publications. None of them was guaranteed
success; their place in the world had to be earned. These
publications are rigorously evaluated every few years to make sure
they are upholding the standard the ASCO Board and leadership have
set: to be associated with only the finest publications for our
members. It was into that context that we began discussing an
oncology newspaper.
A Publication for the Entire Oncology
Community
What we saw lacking was a publication targeted to the entire
oncology community, covering broad areas of multidisciplinary
oncology with thoughtful commentary from leaders in the field.
While ASCO has over 28,000 members from over 100 countries, 23,000
of them physicians, the world of oncology is far larger. We believe
that every oncology professional should be a member of ASCO, and,
in a subsequent editorial, I will explain why. But until that
happens, and as part of a strategy to facilitate that happening,
ASCO wants to add its name to a vehicle communicating to the field
of oncology writ large. Enter The ASCO Post.
The ASCO Post (TAP) will be published by our colleagues
from Harborside Press. The team at Harborside Press brings years of
experience as successful publishers in the field of oncology. Under
their direction, and with the editorial leadership of former ASCO
President, Dr. Jim Armitage, The Post will summarize and comment on
the latest research findings, not only from ASCO's meetings and
journals, but from other venues as well. Policy and advocacy issues
relevant to oncology will be highlighted in ways we have not been
able to do so in ASCO publications. ASCO events as well as events
from other organizations can be noted. We are confident that the
readers of The ASCO Post will find this an engaging and
informative publication.
Plus, in each issue, selected pages will be dedicated to content
that is "Direct from ASCO" (see pages 27 to 31 in this issue). The
content on these pages will be provided by the Society and directed
to ASCO members and other health-care professionals who may be
interested in joining ASCO.
In this issue the Direct from ASCO content explores a number of
important ASCO initiatives and offers a close look at The ASCO
Cancer Foundation and its role in supporting critical research,
increasing cancer awareness, and offering hope to patients and
their families.
There are five other oncology "tabloid" newspapers publishing
today, and we know there will be stiff competition for your
attention and your eyes. The Board wants ASCO to be associated with
the finest publication of its kind. We are determined that The
ASCO Post will meet this challenge. We welcome your comments
and feedback at any time. In the meantime, please enjoy reading the
inaugural issue of The ASCO Post!