Metastatic Breast Cancer Alliance Launches ‘Help Keep Me in the Picture’ Campaign



To raise awareness and support for those with metastatic breast cancer, the Metastatic Breast Cancer Alliance launched its “Help Keep Me in the Picture” campaign. The campaign includes a social media initiative and a new microsite—KeepMeInThePicture.com—which shares stories from patients, health-care providers, and social workers affected by metastatic breast cancer as well as facts about the disease. The microsite also includes a petition to encourage Congress to provide cancer registries with the funds needed to collect accurate statistics for those with metastatic breast cancer.

October 13 is National Metastatic Breast Cancer Awareness Day, and the Help Keep Me in the Picture campaign will run the entire month to raise awareness for the disease. “My hope is that the public helps to raise awareness by joining in our ‘Help Keep Me in the Picture’ campaign to ultimately advance research that is focused on extending and enhancing the quality of life for those suffering from metastatic breast cancer,” stated Marc Hurlbert, PhD, Chief Mission Officer of the Breast Cancer Research Foundation and current Chairman of the Metastatic Breast Cancer Alliance. ■



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