As part of ASCO's Leadership Development Program, the 10
early-career oncologists selected for the inaugural class of
2009-2010 split into three teams to work on assigned projects
designed to address specific challenges facing ASCO. The teams
presented preliminary reports to the ASCO Board of Directors in
June, and their findings and recommendations will be reviewed by
the relevant committees before they are approved.
Team 1: Effectively Addressing Young Oncologists'
Learning Styles
To help ensure that ASCO remains in the forefront as the
provider of oncology education for generations to come, the team
researched how learning styles are changing and conducted a survey
of oncology fellows.
Currently, 30% of ASCO members are younger than 40 years of
age-part of Generation X. They were raised with technology, value
social and professional interaction with peers, and prefer
straightforward, factual information. Future ASCO members, ages
10-28, are the Millennial Generation-team-oriented, comfortable
with technology and multitasking, and easily bored.
Younger oncologists' learning modes call for personal contact
(networking) and increased guidance in sifting through and
critically analyzing information. According to the team,
incorporating more technologic innovations and increasing audience
participation at meetings could enhance education. The team
suggested gradually increasing the use of social media, including
developing an "ASCOpedia"-a wiki website that has information about
cancer sites, reviews and updates from leaders, an interactive chat
feature, and weekly or monthly case presentations. They suggested
increasing social media applications that could be used to query
fellows, involve international oncologists in real time, have ASCO
Facebook pages by disease site, and provide immediate clinical case
feedback.
Team 2: Improving Cancer Care in Developing
Countries
After researching the cancer burden and barriers to cancer care
in low- and middle-income countries (LMCs)-defined by the World
Bank as having an income per capita between $976 and $3,855-this
leadership development team outlined action steps to be taken in
three areas:
Awareness: Offer a session every year at ASCO's Annual
Meeting on challenges in cancer care in LMCs and publish a
manuscript based on this session in the ASCO Educational Book.
Practice: Publish resource-appropriate guidelines
(beginning with cervical cancer guidelines), create educational
curricula for midlevel providers, and partner with government and
nongovernment organizations to increase the trained workforce.
Innovation: Establish an ASCO grant for innovation in
cancer control in LMCs, and create a cross-functional ASCO Global
Health Task Force that could link various ASCO committees to
coordinate these efforts strategically.
Team 3: Increasing ASCO Membership Recruitment and
Retention
This team analyzed the recruitment methods ASCO uses and
attrition rates of ASCO members within several categories: (1)
member type, (2) subspecialty, (3) practice type, and (4) ASCO
grant recipients. They suggested recruitment tactics such as making
brochures, grants, and awareness campaigns more oriented to
subspecialties and possibly bundling registration fees for ASCO's
Annual Meeting and subspecialty meetings.
The team found that although ASCO's overall membership retention
is very high (96.3%), retention among Active-Junior members is
lower (88%), with the highest attrition being among academic
hematologists/oncologists.
Specific steps suggested to address retention of Active-Junior
members are to survey them about how ASCO can serve them better,
increase their opportunities for active participation in ASCO
through committee appointments, and increase their awareness of the
career development track at the Annual Meeting.
The team concluded that Active-Junior members need more
opportunities to serve on ASCO committees; ASCO needs to increase
activities to address issues specific to early-career oncologists
(with a focus on the academic basic science community); and
subspecialists need to be made aware that they will be well served
by participating in ASCO, including having opportunities to obtain
grants.
Participants in the yearlong Leadership Development Program are
selected from applicants who have completed their subspecialty
fellowship between 5 and 10 years ago. In addition to the team
projects, the program includes networking with ASCO leaders and
staff, a leadership boot camp where participants gain skills in
communication and conflict resolution, and experience in political
advocacy. ■
© 2010. American Society of Clinical Oncology. All rights
reserved.